A sales administrator and a buyer in a meeting room, the buyer signing a contract on a tablet with a stylus, printed pages and a pen on the table, cranes through the window.

Real estate CRM · booking, SPA and Oqood

The buyer signed in March. Oqood is still “in progress”.

Between the booking and the Oqood certificate the deal passes legal, finance, the buyer and DLD. Each step is an email. We set up the SPA from the booking data, signing for every buyer and signatory, and a tracker for Oqood and escrow, so anyone can see where a sale is.

Salesforce consulting partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks

The problem

Where a booking goes quiet.

The process map

From the booking to the Oqood certificate.

Booking B-1204, two buyers, standard plan with one approved change.

  1. 01Sales adminGenerates the SPAFrom the booking: buyers, shares, unit, area, price, plan and the approved change.On: Salesforce document
  2. 02LegalApproves the deviationThe changed plan goes to legal in Slack with the clause it affects.On: Slack
  3. 03BuyersSign from anywhereEach buyer gets their own envelope in order, the developer signs last.On: E-signature
  4. 04RegistrationRegisters in OqoodYour team registers the sale with DLD and records the date and certificate on the booking.On: Oqood tracker
  5. 05FinanceConfirms escrowPayments are matched to the project’s escrow account and the booking moves to collections.On: ERP
Who does what, and on which screen. Your steps and names replace ours during setup.

The screens

The booking, the envelope and the Oqood steps.

Drawn by us with invented buyers. E-signature works with DocuSign, Adobe Acrobat Sign or UAE Pass signing where it fits.

  • Illustration, sample data

    Salesforce · Booking

    Record

    B-1204 · Rania K. and Sami K.

    1. ✓ Booked
    2. ✓ KYC
    3. ✓ SPA
    4. Signed
    5. Oqood
    6. Collections

    Details

    Price
    AED 1,960,000
    Plan
    60/40, change approved
    SPA version
    v2, generated 12 Oct
    Escrow
    Tower B escrow account

    Sales admin

    Every booking shows its stage, the SPA version and the approved changes.

  • Illustration, sample data

    E-signature · Envelope

    SPA B-1204 v2

    Signing order set from the booking

    SignerRoleStatus
    Rania K.Buyer 1Signed 12 Oct
    Sami K.Buyer 2Viewed, not signed
    Layla A.For the developerWaiting

    Buyers and the developer

    Signers come from the booking. Status writes back to Salesforce as it changes.

  • Illustration, sample data

    Salesforce · Oqood tracker

    Record

    Oqood registration · B-1204

    • Open: SPA signed by all parties
    • Open: Registration fee received
    • Open: Submitted to DLD
    • Open: Certificate number recorded
    • Open: Certificate sent to buyers

    Registration team

    The steps your team takes with DLD, ticked and dated on the booking.

Every use case

Every booking and SPA use case we set up.

Pick the ones you need. Most teams start with three or four.

Before and after

What changes for the team.

  • Example

    Sales administration head at a Dubai developer

    Today: Oqood status is a weekly email thread with the registration team.

    After: Each booking shows its Oqood step and date. The buyer sees the same status in their portal.

  • Example

    Legal counsel at a Sharjah developer

    Today: SPAs are typed from booking forms and need re-signing when a share or unit number is wrong.

    After: The SPA is generated from the booking, and approved changes are the only edits.

Examples of the work, not client stories.

FAQ

What teams ask first.

What is Oqood?
Oqood is Dubai Land Department’s interim register for off-plan sales. The developer registers each sale after the SPA is signed, and the buyer gets an Oqood certificate until the title deed is issued at completion.
Does Salesforce register the sale in Oqood?
No. Your registration team registers it with DLD. The CRM tracks each step, the fee and the certificate number, so sales, finance and the buyer see the same status.
Which e-signature tool do you use?
The one you have. DocuSign and Adobe Acrobat Sign both connect to Salesforce. Mindcat Sign is our own option hosted in the UAE.
Do you handle escrow?
Your bank holds the escrow account (Dubai Law No. 8 of 2007 requires one for off-plan projects). We put the account on each booking and match payments to it through your ERP.

The brief · one email

Tell us how this stage runs today.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.