A sales administration desk at a Dubai developer with piles of signed purchase agreements, a scanner and a sticky-note board reading Sales admin: SPA and Oqood.

AI co-workers · Real estate · Middle office

The SPA waits for one missing document. An AI co-worker for your sales admins.

The middle office of a developer’s sale: reservation, KYC, the SPA, Oqood or Wafi registration. The co-worker checks each file against your checklist, chases the missing document, drafts the SPA and the signature packet, and tells registration what is ready. Your sales admin approves exceptions and submits on the government portal.

Founded 2022 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks

The desk today

What the desk does by hand.

Job titles in UAE and Saudi ads: Sales administrator, Sales coordinator, CRM executive, Oqood officer, Registration officer.

Who does what

The co-worker takes the checking and chasing. The person keeps the decisions.

The co-worker takes

Your person keeps

Checking each file against your checklist and flagging what is missing
Approving exceptions and discounts
Chasing the buyer or broker for the document, on WhatsApp or email
The KYC decision and anything for the MLRO
The SPA draft from the booking, with the plan copied once
Submitting on the DLD or Wafi portal
The e-signature packet with every signer in order
What goes into a contract
A per-unit registration checklist, ready for the officer
Set during the build week. Anything the co-worker may never do is written down before it runs.

A day on the desk

One day, with the co-worker beside them.

  1. 08:30

    Overnight bookings checked

    Three complete, two missing a document; the chasers have gone.

  2. 10:00

    SPA drafts ready

    The admin reads, fixes one clause and sends for signature.

  3. 14:00

    Signatures back

    Registration gets a ready-to-submit checklist per unit.

  4. 16:00

    Exceptions for the admin

    A company buyer with an expired trade licence; a person decides.

An example day. Times show the order of work, not promised reply times.

The systems

Works in the tools the desk already uses.

Through access you approve. Government portals stay with your officers and their own logins.

Examples

What changes for the team.

  • Example

    Sales operations manager at a mid-size Dubai developer

    Today: After a launch, 120 bookings wait for KYC and SPAs, and three admins work late for two weeks.

    After: Files arrive checked, with chasers already sent. The admins spend the fortnight on the exceptions.

    Real estate teams
  • Example

    Sales coordinator at a Riyadh developer

    Today: Wafi registration needs the same buyer details typed into three places.

    After: The co-worker prepares one checked record and the coordinator submits once.

    Real estate teams
Examples of the work, not client stories.

FAQ

What teams ask first.

Does the co-worker submit Oqood or Wafi registrations?
No. It prepares and checks the file. Your officer submits on the government portal with their own login.
Who decides a KYC question?
Your team and your MLRO. The co-worker only flags what is missing or does not match.

The brief · one email

Tell us how this desk runs today.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.