A compliance officer at a developer’s sales office checks passports and company papers with a couple buying together and a man buying through his company, a scanner and laptop on the desk.

Real estate CRM · KYC

The SPA is ready. The second buyer’s passport is not.

Joint buyers, companies buying through a holding, a brother signing by power of attorney and a deposit paid in cash. Each needs its own documents before the SPA. We set up KYC on the buyer record so the team sees what is missing, compliance sees what was checked, and cash over AED 55,000 is flagged for the report.

Salesforce consulting partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks

The problem

Where KYC stalls a sale.

The process map

A joint purchase, from documents to clear.

A couple buying a 2-bed, 60% and 40%, with part of the deposit in cash.

  1. 01ConsultantAdds both buyersTwo buyers on the booking with their shares and one main contact.On: Salesforce booking
  2. 02BuyersUpload documentsEach gets a secure link for passport, visa, Emirates ID and proof of address.On: Buyer portal
  3. 03ComplianceChecks and screensReviews the documents and runs your sanctions and PEP screening; the result is logged on each buyer.On: KYC record
  4. 04FinanceRecords the cashAED 60,000 paid in cash is entered on the receipt. The record flags it for the REAR.On: Receipt
  5. 05ComplianceFiles and clearsFiles the REAR on goAML, adds the reference, and the booking moves to SPA.On: Slack alert
Who does what, and on which screen. Your steps and names replace ours during setup.

The screens

The buyers, the company and the cash flag.

Drawn by us with invented buyers and companies.

  • Illustration, sample data

    Salesforce · KYC

    Record

    Booking B-1204 · joint buyers

    Details

    Cash on this booking
    AED 60,000
    REAR on goAML
    To file
    BuyerShareDocumentsScreening
    Rania K. (main)60%CompleteClear
    Sami K.40%Visa missingPending

    Compliance officer

    Each buyer has their own documents and screening result. The SPA can’t start until both are clear.

  • Illustration, sample data

    Salesforce · Company buyer

    Record

    Al Noor Trading LLC

    3 units, signatory by board resolution

    • Done: Trade licence, valid to Mar 2027
    • Done: Memorandum of association
    • Done: Shareholders and ultimate owners named
    • Open: Board resolution naming the signatory
    • Open: Signatory passport and Emirates ID

    Sales admin

    Company buyers get their own list: who owns it, and who may sign for it.

  • Illustration, sample data

    Slack · #compliance

    #compliance

    • KYCApp14:02

      Cash of AED 60,000 recorded on B-1204 (Rania K., Sami K.). At or above AED 55,000: a REAR on goAML is needed.

      Open recordMark filed

    Compliance team

    The flag reaches compliance the day the cash is recorded, not at handover.

Every use case

Every KYC use case we set up.

Pick the ones you need. Most teams start with three or four.

Before and after

What changes for the team.

  • Example

    Compliance officer at a Dubai developer

    Today: KYC documents sit in a shared inbox. Cash deposits are found when the audit asks.

    After: Each buyer’s documents and screening are on the record, and cash at or above AED 55,000 raises a task the day it is recorded.

  • Example

    Sales admin handling company buyers

    Today: A holding company buys three units. The signatory turns out not to be on the board resolution.

    After: The company checklist names the signatory before the SPA is drafted.

Examples of the work, not client stories.

FAQ

What teams ask first.

Does the CRM file the goAML report for us?
No. Your compliance team files the REAR on goAML. The CRM flags cash of AED 55,000 or more on a booking (UAE Ministry of Economy circular 05/2022), raises the task and keeps the reference once filed.
Do you run sanctions screening?
Your screening provider does. We connect it, or record its result on each buyer, so the check and its date are on file.
Where are the documents stored?
In Salesforce Files, or your document store if you have one. Access follows the buyer record, so a consultant sees only their buyers.

The brief · one email

Tell us how this stage runs today.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.