
Real estate CRM · KYC
The SPA is ready. The second buyer’s passport is not.
Joint buyers, companies buying through a holding, a brother signing by power of attorney and a deposit paid in cash. Each needs its own documents before the SPA. We set up KYC on the buyer record so the team sees what is missing, compliance sees what was checked, and cash over AED 55,000 is flagged for the report.
Salesforce consulting partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks
The problem
Where KYC stalls a sale.
The process map
A joint purchase, from documents to clear.
A couple buying a 2-bed, 60% and 40%, with part of the deposit in cash.
- 01ConsultantAdds both buyersTwo buyers on the booking with their shares and one main contact.On: Salesforce booking
- 02BuyersUpload documentsEach gets a secure link for passport, visa, Emirates ID and proof of address.On: Buyer portal
- 03ComplianceChecks and screensReviews the documents and runs your sanctions and PEP screening; the result is logged on each buyer.On: KYC record
- 04FinanceRecords the cashAED 60,000 paid in cash is entered on the receipt. The record flags it for the REAR.On: Receipt
- 05ComplianceFiles and clearsFiles the REAR on goAML, adds the reference, and the booking moves to SPA.On: Slack alert
The screens
The buyers, the company and the cash flag.
Drawn by us with invented buyers and companies.
Illustration, sample data
Salesforce · KYCRecord
Booking B-1204 · joint buyers
Details
- Cash on this booking
- AED 60,000
- REAR on goAML
- To file
Buyer Share Documents Screening Rania K. (main) 60% Complete Clear Sami K. 40% Visa missing Pending Compliance officer
Each buyer has their own documents and screening result. The SPA can’t start until both are clear.
Illustration, sample data
Salesforce · Company buyerRecord
Al Noor Trading LLC
3 units, signatory by board resolution
- Done: Trade licence, valid to Mar 2027
- Done: Memorandum of association
- Done: Shareholders and ultimate owners named
- Open: Board resolution naming the signatory
- Open: Signatory passport and Emirates ID
Sales admin
Company buyers get their own list: who owns it, and who may sign for it.
Illustration, sample data
Slack · #compliance#compliance
KYCApp14:02
Cash of AED 60,000 recorded on B-1204 (Rania K., Sami K.). At or above AED 55,000: a REAR on goAML is needed.
Open recordMark filed
Compliance team
The flag reaches compliance the day the cash is recorded, not at handover.
Every use case
Every KYC use case we set up.
Pick the ones you need. Most teams start with three or four.
Before and after
What changes for the team.
Example
Compliance officer at a Dubai developer
Today: KYC documents sit in a shared inbox. Cash deposits are found when the audit asks.
After: Each buyer’s documents and screening are on the record, and cash at or above AED 55,000 raises a task the day it is recorded.
Example
Sales admin handling company buyers
Today: A holding company buys three units. The signatory turns out not to be on the board resolution.
After: The company checklist names the signatory before the SPA is drafted.
FAQ
What teams ask first.
- Does the CRM file the goAML report for us?
- No. Your compliance team files the REAR on goAML. The CRM flags cash of AED 55,000 or more on a booking (UAE Ministry of Economy circular 05/2022), raises the task and keeps the reference once filed.
- Do you run sanctions screening?
- Your screening provider does. We connect it, or record its result on each buyer, so the check and its date are on file.
- Where are the documents stored?
- In Salesforce Files, or your document store if you have one. Access follows the buyer record, so a consultant sees only their buyers.
The brief · one email
Tell us how this stage runs today.
The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.