A content lead and a designer in a hijab review a week of posts on a laptop at a social media agency studio in Al Quoz, Dubai, with a ring light and product samples on the desk.

Mindcat Social · Social media management tool for Gulf agencies

Every client’s posts on one calendar, approved from a link on their phone.

Name: Mindcat Social
Price: 49 AED

For social media and marketing agencies in Dubai, Sharjah, Riyadh and Jeddah, then brokerages, restaurant groups and brands with their own marketing team. Plan Instagram, TikTok, LinkedIn, X, Facebook, YouTube and Google Business Profile posts for every client on one calendar, in Arabic and English. Your client reads each post on a preview link and approves it there, without a login, instead of a screenshot in WhatsApp. Hosted in the UAE or the Kingdom from AED/SAR 49 per channel a month, with your whole team free and the go-live date in writing after one call.

Tell us how many channels you run Price your channels

Mindcat Social social media calendar, month view for October: posts for four sample clients grouped in the channel list, Dune and Oud Perfumes, Harbour Line Properties, Malqa Dental Studio and Saffron Lane Kitchen, with tags such as Approved, Needs client approval and Arabic first, and one failed post outlined in red. — One month for four sample clients: approved, waiting for the client, and one that failed, in red.Real screen, sample data

Where an agency week goes

Five ways a Gulf agency loses the week to its own tools.

A tired account manager sits alone at a desk at night in a Business Bay office, two phones beside a printed content calendar covered in sticky notes, the lit towers of Dubai behind her. — Before: Thursday night in Business Bay, two phones, a printed calendar and a client still to answer.Illustrative photo

01The approval in WhatsAppThe client approved the Ramadan post as a screenshot in a group chat. Then they changed the price in a voice note, and last week’s version went out at iftar.

02Six apps per clientInstagram and Facebook in Business Suite, TikTok, X and LinkedIn in their own apps, the Google profile for each branch somewhere else, and a sheet that is the only place anyone sees the whole week.

03The seat billHootsuite charges USD 99 to 399 per user a month and Sprout Social USD 199 to 399 per seat. The retainer doesn’t grow when you add a freelancer for National Day.

04The post that never went outA TikTok token expired on Wednesday. Nobody noticed until the client asked on Sunday where the launch video was.

05The permit lineEvery Dubai property ad on social media needs a Trakheesi permit (AED 1,000 each), and REGA wants the advertising licence number on Saudi ones. Agents post from their own phones, and the line gets left off.

One calendar, client-approved · how one post moves

From the draft to the client’s “approved” and the 7 pm slot.

A video tour for Harbour Line Properties, a sample brokerage in Dubai Marina, followed through everyone who touches it.

01Content creatorWrites the post oncePicks the Harbour Line channels, attaches the video, adds the saved signature with the permit line, tags it “Needs client approval”.On: Composer
02Account managerSends the preview linkCopies the link to the post and sends it to Rania at Harbour Line, by email or WhatsApp.On: Preview link
03ClientComments on her phone“Please make it 7 pm, our agents are on viewings until 6.” No account, no password: she types her name and comments.On: Preview page
04Account managerMoves it and repliesDrags the post to 7 pm on the calendar and answers in the same thread. Rania writes “Approved”.On: Calendar
05Mindcat SocialPublishes at 7 pmTo Facebook, Instagram, LinkedIn and YouTube at once. If a network refuses it, the post turns red with the reason and you get an email.On: Calendar and email

Publishing to each network starts once its platform app is approved during setup. Everything else works on day one.

Tell us how many channels you run

What it does · real screens

The screens your team and your clients will use.

“Meta Business Suite is free, so we don’t need a tool” is the belief that keeps the sheet alive. Business Suite plans Instagram and Facebook. The first screen below has TikTok, LinkedIn, YouTube and Google Business Profile posts next to them, for four clients at once. Every screen is captured from our own running copy with invented sample data: a Dubai agency with a Jumeirah restaurant, a Dubai Marina brokerage, a Riyadh dental clinic and a Deira perfume shop. Names, handles and permit numbers are not real.

“The only place anyone sees the whole week is a sheet.”
Every client’s posts on one calendar
Month, week, day and list views for every channel you run, grouped by client in the side list. Drag a post to another slot; open it to edit or duplicate it.
Used by
Account managers, agency owners
On screen
October for four sample clients, with Approved, Needs client approval and Arabic first tags, and one failed post in red on the 8th.
Content calendar: all clients, one month.
“Before a client call I need only their posts.”
One client at a time
Pick a client and the calendar and composer show only that client’s channels and posts. The list view puts the next posts in order, with their tags and times.
Used by
Account managers
On screen
Harbour Line Properties only: two listing videos waiting for the client, an open house and a hiring post.
Client view: one brand, in order.
“We copy the same caption into five apps.”
Write once, post to every network
Pick the channels, write the caption in English and Arabic, add photos or video from the library, a saved signature and a tag, and set the time or a repeat. Adjust the text per network and see the preview as you type.
Used by
Content creators
On screen
Saffron Lane Kitchen’s Friday family grill, in English and Arabic, going to its Facebook, Instagram and Jumeirah Google profile.
Composer: one caption, three channels, live preview.
“Our clients approve by screenshot in WhatsApp.”
The client approves from a link
Send a link to any post. Your client reads it on the phone with the image and caption as it will go out, and comments with their name. No account and no password. Your team answers in the same thread.
Used by
Your clients, account managers
On screen
Rania at Harbour Line asks for 7 pm, the agency moves it, and she approves.
Preview link: the client’s approval, on the post itself.
“Half the Riyadh team works in Arabic.”
Arabic screens, right to left
Anyone can switch their screens to Arabic, and the whole layout runs right to left. The translation is machine-made and a few labels stay in English; we review the screens your team uses during setup.
Used by
Riyadh and Jeddah teams
On screen
The same October month in Arabic, Monday on the right and the channel list on the right-hand side.
Arabic screens: partly today, reviewed during setup.
“Every freelancer we add costs another seat.”
The whole team, no seat fees
Invite as many people as you need, as users or admins. You pay for the channels, not the people.
Used by
Agency owners, IT
On screen
A sample team of three: the owner, an admin and a content creator.
Team: add people without adding cost.

Tell us how many channels you run

Also included

The rest of the publishing desk, in one line each.

Mindcat Social media library with sample client avatars and post photos: perfume bottles with oud, a dental treatment room, a family villa, a Dubai Marina apartment, karak tea with chebab and a mixed grill. — The media library: photos and client avatars uploaded once, used in any post.Real screen, sample data

01Media libraryPhotos and videos uploaded once and reused across clients and posts.

02Signatures and tagsSaved lines such as the permit number or the branch address, and colour tags for approval states.

03Repeat posts and first commentsA weekly karak post every Friday, hashtags in the first comment, threads on X.

04Failed-post alertsA post a network refuses turns red with the reason, and an email tells you.

05Analytics per channelFollowers and engagement from each network, once its connection includes analytics access during setup.

06Auto-post from a blog or listing feedA new article or listing on your site posts itself to the channels you choose.

07API and webhooksCreate posts from your CRM or reporting tools, and get a call when a post goes out.

Who it is for

Three Gulf teams that post every day, before and after.

A content lead and a designer review posts on a laptop at a social media agency studio in Al Quoz, Dubai, beside a ring light and a phone on a tripod. — Agencies

Social media and marketing agencies in Dubai and Riyadh

Before: a 12-person agency in Business Bay runs 28 channels for 7 clients from a sheet, Business Suite and four phones, and chases approvals in WhatsApp groups. After: one calendar with a client filter, a preview link per post, and one monthly price for the channels while the team grows for Ramadan.

Client filterPreview linksNo seat fees

A real estate agent films a video tour with a phone on a gimbal in a furnished Dubai Marina apartment while a colleague holds a light, towers and the marina behind the windows. — Brokerages

Real estate brokerages in Dubai Marina, Business Bay and Riyadh

Before: agents film listings and post them from their own phones, and the marketing coordinator finds out afterwards which ones are missing the permit line. After: listing posts go through one calendar with a saved permit signature and a “Permit checked” tag, and the sales director approves from a link.

Permit signatureApproval linkOne calendar

A content creator photographs a mixed grill platter with his phone at a restaurant in Al Olaya, Riyadh, while the chef places the last dish and a colleague holds a reflector. — Restaurant groups

Restaurants and cafés with several branches

Before: the marketing manager of a group in Jumeirah and Al Olaya posts iftar menus branch by branch at night, and the branches’ Google profiles still show last Eid’s offer. After: one post goes to Instagram, Facebook and each branch’s Google profile at 8:30 pm, in English and Arabic, with the Friday special set to repeat.

Google profile per branchRepeat postsArabic and English

Not for you if

Three teams we turn away, and why.

01You have no approval routine with your clientsAnd expect the calendar to create one. It runs the approval steps you agree with your clients; it doesn’t agree them for you.

02Your client list changes every weekSetup follows a written plan. If the clients, channels and approval steps change weekly, we can’t give you a go-live date.

03You need guaranteed reach or followersWe promise what we control: the go-live date once your part arrives, the system kept running, and leaving with your data. Reach depends on your content and on the networks.

Also used for

Retail, clinics, training and hotels.

01Perfume, fashion and retail brandsWhite Friday, Eid and National Day gift sets planned weeks ahead for Instagram, TikTok and each store’s Google profile. Snapchat stays in its own app.

02Private clinics and dental groupsTreatment posts in Arabic and English wait on the preview link until the clinic’s medical director approves the wording, for a clinic in Jumeirah or Al Malqa alike.

03Training institutes and universitiesSeptember and January intakes in Dubai Knowledge Park or Riyadh: open-day posts set weeks ahead in both languages, and admissions approves each one from a link.

04Hotels and holiday homesSummer and winter packages for several properties from one team and one calendar.

05In-house marketing teamsA brand with a marketing manager and two freelancers, who need one calendar and no per-seat bill.

Social or Inbox?

Built for the Gulf

What is ready today, and what we add during setup.

Every row is true today, partly true today, work we do during your setup, or not offered. We say which.

What Gulf agencies and brands ask for	Where it stands
Content and account access kept in the UAE or Saudi Arabia	Today. Your workspace runs in the UAE or the Kingdom, or your own copy runs on your servers.
Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile	Set up during setup. Each network has to approve the app that posts for you, and Meta and TikTok reviews can take weeks. Your written plan says which networks go live first.
Snapchat	Not today. There is no Snapchat channel.
WhatsApp	Not today for posting. WhatsApp conversations run on Mindcat Inbox.
Arabic screens	Partly today. Anyone can switch to Arabic and the layout runs right to left, but the translation is machine-made and a few labels stay in English. We review the screens your team uses during setup.
Arabic and English in one post	Today. Write both in the same caption, or a different version per network.
The permit line on property posts	Today, as a saved signature you add to a post, and a tag such as “Permit checked”. Checking the permit is still a person’s job.
Weeks that start on Sunday, Hijri dates	No. The calendar week starts on Monday and dates are Gregorian.
AI caption help	Set up during setup with your own AI provider key. AI provider usage is billed at cost.

بالعربية

Mindcat Social · منصة لإدارة وجدولة منشورات السوشيال ميديا

تقويم واحد لمنشورات كل عملائك على إنستقرام وتيك توك وإكس ولينكدإن وفيسبوك ويوتيوب وملف جوجل التجاري. تكتب المنشور مرة واحدة، بالعربية والإنجليزية، وتختار الحسابات، ويُنشر في موعده.

يرسل فريقك رابط معاينة للعميل، فيقرأ المنشور على جواله ويكتب ملاحظته دون حساب أو كلمة مرور. وإذا تعذّر نشر منشور، يظهر في التقويم مع السبب.

البيانات مستضافة في الإمارات أو في المملكة، أو على خوادمكم. السعر لكل حساب متصل شهريًا بالريال أو الدرهم، ويقل كلما زادت الحسابات، وأعضاء الفريق بلا رسوم. لا يدعم سناب شات حاليًا. الواجهة بالعربية ومن اليمين إلى اليسار، ونراجع ترجمتها مع فريقك أثناء الإعداد.

Prices

Price your channels: per connected channel, in AED and SAR.

Set how many channels you run and where it should run. Every size is set up with you for now; there is no self-serve start yet. Team members are free, and clients approve without an account. Every price is also listed in full below.

How many channels?

Where should it run?

Shared, your own workspace on our serversMost agencies start hereThe quickest start. Your workspace, team and clients, hosted in the UAE or the Kingdom.Your own copy, hosted by usServers for you alone, in the UAE or in Jeddah or Riyadh, with upgrade dates you choose. Per-channel price × 2.In your own cloud or data centre, run by usYour IT team keeps the keys; you pay your cloud bill directly. Per-channel price × 2.

Your monthly price

AED 1,190

SAR 1,190 · USD 324.03 · about AED 40 per channel

One-time setup: AED 3,900
Per-member fees: None

Managed only. Every size is set up with you, to a written plan with the go-live date and the monthly price. There is no self-serve start yet, because each network has to approve the app that posts for you, and we connect your channels with you. We reply by email within 24 hours.

Tell us how many channels you run

AED and SAR are the same number. Excludes 5% UAE VAT and 15% Saudi VAT. Paid platform API access (such as X) and AI provider usage are billed at cost. Annual prepay takes 15% off.

The full price list

Every band, option and fee, in writing.

You pay per connected channel, per month: each Instagram account, Facebook page, TikTok account, LinkedIn page, X account, YouTube channel or Google Business Profile location the app posts to. The price per channel drops as you grow: each band’s price applies only to the channels inside that band. Team members are free and unlimited, and your clients approve from a link without an account.

Channels	AED	SAR	USD
1 to 10	49	49	13.34
11 to 30	35	35	9.53
31 to 100	25	25	6.81
Above 100	15	15	4.08

Worked example. An agency with 30 channels pays 10 × 49 + 20 × 35 = AED 1,190 a month (SAR 1,190, USD 324.03), whatever the size of its team. With 100 channels it is AED 2,940 (USD 800.54). With 250 it is AED 5,190 (USD 1,413.21). The shared option has a minimum of AED/SAR 690 a month (USD 187.88), which covers up to 15 channels.

How you run it changes the multiplier.

Option	Price	Minimum a month
Shared: your own workspace on our servers, in the UAE or Saudi Arabia	The per-channel price above	AED/SAR 690 (USD 187.88)
Your own copy, hosted by us in the UAE or Saudi Arabia	Per-channel price × 2	AED/SAR 5,149 (USD 1,402.04)
In your own cloud or data centre, run by us	Per-channel price × 2, and you pay your cloud bill directly	AED/SAR 5,749 (USD 1,565.42)

Set up with you, at every size. Mindcat Social has no self-serve start yet. Posting to Instagram, TikTok and the other networks needs an app each network has approved, and we connect each channel with you, so every plan starts with a written plan and the setup below.

One-time setup. Up to 10 channels: AED/SAR 1,900 (USD 517.36). 11 to 30: AED/SAR 3,900 (USD 1,061.95). 31 to 100: AED/SAR 7,900 (USD 2,151.12). Above 100: from AED/SAR 14,900 (USD 4,057.18), scoped in writing. Setup covers your workspace and logo, team invites, your clients set up as groups, connecting each channel with you, the platform app reviews, signatures and tags, the approval routine with preview links, your next four weeks of posts moved in from your sheet, and one training session. Extra work is AED/SAR 350 an hour (USD 95.30).

Not in the price. Paid platform API access (such as X) and AI provider usage are billed at cost. There are no per-post or per-member fees. Annual prepay takes 15% off. Prices exclude 5% UAE VAT and 15% Saudi VAT.

Compare social media management tools

What 30 channels and a team of 3 cost with each option.

The same agency with 30 channels and a team of 3, priced from each option’s own published price list. Checked on 10 October 2026. VAT is extra everywhere.

Swipe the table sideways to see every column.

Option	A month, 30 channels, 3 people	Priced per	Data in the UAE or KSA	Source
Each network’s own app, Meta Business Suite and a sheet	No software bill. Business Suite covers Instagram and Facebook only; TikTok, X, LinkedIn and Snapchat each need their own app, and approvals live in WhatsApp.	Nothing	No	Your week
Mindcat Social, shared	AED/SAR 1,190 (USD 324.03), any team size. One-time setup AED/SAR 3,900.	Channel	Yes. UAE or the Kingdom, or your own servers	This page
Buffer Team	USD 300 (USD 10 per channel, billed yearly)	Channel	Not stated	buffer.com
Hootsuite Professional	USD 597 (USD 199 per user, billed yearly)	User	Not stated	hootsuite.com
Sprout Social Professional	USD 897 (USD 299 per seat; Standard allows 5 profiles a seat)	Seat	Not stated	sproutsocial.com
Install a scheduler yourself	A server, an engineer to install, update and secure it, and your own app reviews with each network	Your hours	Wherever you host it	Your quote

Buffer costs less than we do at this size. Our price adds hosting in the region, the channels and platform apps connected for you, the approval routine set up with your clients, and a team in your time zone. If your team is one person with five channels and no clients to ask, Buffer’s per-channel plan or the networks’ own apps may be all you need.

How we start

From your channel list to go-live, with the date in writing.

No demo maze and no annual contract to start. You see the plan and the price before you pay anything.

A marketing manager in a hijab and headset smiles during a video call at a tidy desk in a Riyadh office, the city skyline behind her. — The setup call: your clients, channels and approval routine, in Arabic or English.Illustrative photo

01Send your channel listHow many clients and channels you run, which networks, how approvals work today and where it should run. We reply by email within 24 hours.

02One call with your operations leadWe go through your clients, channels, team and approval routine, in Arabic or English. Then you get a written plan, the networks that go live first, the go-live date and the monthly price in AED or SAR.

03Pay the setup and go liveWe set up your workspace, connect each channel with you, handle the platform app reviews, move in your next four weeks of posts and train your team. Then we keep it updated, backed up and watched.

04The plan you sign is the promiseThe go-live date, the monthly price and what setup covers are written into the plan you sign before you pay. If the plan and this page differ, the plan wins. Read our terms.

05What we need from youAdmin access to each channel and the name of the person who approves for each client, by the date we agree, and one named admin on your side. The go-live date counts from the day these arrive; the networks’ app reviews are outside our control.

Why Mindcat

Hosted in the region. Set up and run for you.

01Your content stays in the regionHosted in the UAE, in the Kingdom, or on your own servers.

02Priced per channel, not per personOne price per connected channel. Add a freelancer for Ramadan or National Day without adding a seat.

03Done for youChannels connected, platform apps handled, clients grouped and the approval routine set up. You don’t need a developer.

04Arabic and EnglishArabic screens reviewed with your team, and captions in both languages in one post.

05Leave with your dataYour posts, media and settings exported when you ask, or your copy moved onto your own servers with us still running it.

06A team in your time zoneOur desks are in Dubai and Kochi. We answer during the Gulf working week.

Where it fits

Your industry and your seat.

FAQ

What counts as a channel?: Each account the app posts to: an Instagram account, a Facebook page, a TikTok account, a LinkedIn page, an X account, a YouTube channel or a Google Business Profile location. Team members are free, and clients who approve on a preview link never count.
Does it post to Snapchat or WhatsApp?: No. There is no Snapchat channel and no WhatsApp posting. Snapchat stays in its own app. WhatsApp conversations run on Mindcat Inbox.
Can our clients approve posts without an account?: Yes. Send them the preview link to a post. They read it on their phone, type their name and comment or approve. Your team replies in the same thread.
How soon can our Instagram and TikTok accounts be connected?: It depends on the network. Each one has to approve the app that posts for you, and Meta and TikTok reviews can take weeks. We handle the reviews during setup, and your written plan says which networks go live first and when.
Is there a fee per team member?: No. You pay per connected channel. Invite as many people as you need, as users or admins.
Does it work in Arabic?: Partly. Anyone can switch the screens to Arabic and the layout runs right to left, but the translation is machine-made and a few labels stay in English. Captions in Arabic and English work today. We review the screens your team uses during setup.
Can our content and account access stay in the UAE or Saudi Arabia?: Yes. Your workspace runs on our servers in the UAE or the Kingdom, or your own copy runs in your cloud or data centre at the per-channel price × 2.
Does it answer comments and DMs?: No. Social publishes posts. Replies to messages in WhatsApp, Instagram and your website chat run on Mindcat Inbox.
Can we start without a call?: No, not yet. Every Social plan is set up with you, because each network has to approve the app that posts for you. Send your channel list and we reply by email within 24 hours.
What is it built on?: Mindcat Social is built on Postiz, licensed under AGPL-3.0, and we will release our changes under the same licence. You will be able to ask for the source code of the version you use at any time.

The brief · one email

Tell us how many channels you run and how clients approve today.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.

Every client’s posts on one calendar, approved from a link on their phone.

Five ways a Gulf agency loses the week to its own tools.

From the draft to the client’s “approved” and the 7 pm slot.

The screens your team and your clients will use.