Salesforce MVP Hall of Fame · Certified Partner since 2010 · Chief Marketing Officer

Send from one customer view, or do not send.

Marketing Cloud when the journeys and the consent are ready. We will not invent a 350% marketing ROI to win the brief. The first week is in the org, reading what already exists.

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Certified Partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE and US desks

The week

What is actually broken.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.

Fragmented customer data
Lists live in three tools. The same person gets two offers and one apology.
Attribution you cannot defend
The board asks what marketing did. The answer is a slide, not a record.
Manual campaigns
Journeys are rebuilt by hand every week because nobody owns the template.

The work

What changes in the org.

What changed · Regional hospital network

Reminders reached the patient on a channel they already used, instead of a call list.

Regional hospital network case study

Use cases

Where to go next.

Marketing campaigns
Multi-channel campaigns on a named audience, not a rented list.
Content creation
A content desk with a reviewer. Scale after the voice is named.
Marketing Cloud product
What we implement around. Journeys, send, and the data that feeds them.

Send from one customer view, or do not send.

What is actually broken.

Fragmented customer data

Attribution you cannot defend

Manual campaigns

What changes in the org.

Where to go next.

Marketing campaigns

Content creation

Marketing Cloud product