Salesforce MVP Hall of Fame · Founded 2022 · Chief Marketing Officer

Send from one customer view, or do not send.

Marketing Cloud when the journeys and the consent are ready. We will not invent a 350% marketing ROI to win the brief.

Founded 2022 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks

The week

What is actually broken.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.

Before and after

Three lists, and one customer.

Today

After the work

Lists live in three tools
Sends from one customer view with consent on it
Attribution is a slide
Campaign results on the record
Journeys rebuilt by hand each week
Named journeys with named owners

The work

What changes in the org.

The assessment is free: a short read of the org and a written note. If you go ahead, the first build week is a fixed AED/SAR 14,900 (about USD 4,050), credited in full when you sign the build within 60 days.

What changed · Regional hospital network

Reminders reached the patient on a channel they already used, instead of a call list.

Regional hospital network case study

Use cases

What marketing teams bring us.

  • Example

    Marketing head at a Dubai developer

    Today: Launch emails go to buyers who already signed.

    After: Sends exclude anyone with a booking on the record.

    See how it works
  • Example

    CMO at a US clinic network

    Today: Consent is tracked per tool.

    After: One preference record that every send checks.

    Marketing Cloud
  • Example

    Brand lead at a Riyadh retailer

    Today: Arabic and English versions drift apart.

    After: One journey with both languages and one owner.

    See how it works
Examples of the work, not case studies. Roles and cities are typical of the desks we see.

Launches and agencies · Slack with Salesforce

Launches, agencies and leads in one thread.

Launch tasks live in five tools and a group chat. Agencies work from last week’s brief. Sales never tells marketing which leads closed. We set up Slack with Salesforce so the handoffs stop leaking.

The brief · two taps and an email

We work in real estate and right now, leads go cold before anyone replies.

Industry
Problem

Brief: Real estate. Leads from portals and WhatsApp. Follow-up has no owner. An agent on a named process. A reviewer on the exceptions.