Regional hospital network

Hospital reminders were a call list. Marketing Cloud sent SMS and WhatsApp for the appointment. Not named, at their request.

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The engagement

Three stops, quoted from the note.

Before
The week as it was
Patient messages were fragmented.
The week
What we built
We put appointment reminders on SMS and WhatsApp in Marketing Cloud, and tied education sequences to the condition.
What it was
What stayed
This was messaging the clinic already wanted to send.

Quoted from the note. The client is not named here.

Before, and the week

What the week looked like.

A regional hospital network. They asked not to be named. Reminders were built by hand. Screening was a blast list. No-shows showed up as a full waiting room the next morning and a clinic that had spent the afternoon calling.

We put appointment reminders on SMS and WhatsApp in Marketing Cloud, and tied education sequences to the condition. This was messaging the clinic already wanted to send. It was not a clinical-outcomes product, and we will not invent one.

What changed: reminders arrived. Screening went to people who had that condition. Staff hours on the call list came back to the clinic. There is no published no-show percentage we are allowed to print.

What changed

What we will stand behind.

Before

What changed

Reminders were a call list.: Reminders reached the patient on a channel they already used, instead of a call list.
Screening went out as a blast.: Screening messages were tied to the condition, not a blast.
No-shows were a staffing problem the clinic treated as a patient problem.: Clinic staff took back the hours they spent chasing the next day's list.

Quoted from the note. The client is not named here.

Where the same work fits

The same week, other desks.

Example
Practice manager at a Dubai dental clinic
Today: Reception calls the next day’s list every afternoon.
After: Reminders go out on WhatsApp or SMS, and the afternoon goes back to the patients in the room.
Clinics
Example
Front desk lead at a Riyadh salon chain
Today: Clients forget their appointment and the chair sits empty.
After: Reminders on the channel the client already uses, from the booking itself.
Mindcat Bookings
Example
Admissions lead at a Kochi training institute
Today: Course reminders go out as one blast to every student.
After: Messages tied to the course each student is on.
Education

Examples of the work, not case studies. Roles and cities are typical of the desks we see.

The honest no

When we are the wrong partner.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.

The other stories.

The assessment is free: a short read of the org and a written note. If you go ahead, the first build week is a fixed AED/SAR 14,900 (about USD 4,050), credited in full when you sign the build within 60 days.

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