AI and Salesforce for Real Estate
Real Estate. Leads arrive from the portals, WhatsApp and walk-ins.
Brokers split work across listing services, WhatsApp, and a CRM nobody trusts. We implement Salesforce around how deals move: inquiry, viewing, offer, close. An agent only after that desk is named.
Salesforce consulting partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks
The week
What is actually stuck.
The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.
Examples
Where the week gets stuck.
Example
Sales director at an off-plan developer in Business Bay, Dubai
Today: Broker agencies ask for availability in WhatsApp groups, and two of them claim the same buyer.
After: Each unit holds one status and one registered broker, time-stamped when the lead is logged.
Example
Handover manager at a developer in Dubai South
Today: Buyers call to ask about handover dates, and snags sit in a spreadsheet sales cannot open.
After: The unit record carries the handover date and the open snags, so the call centre answers from it.
Example
Leasing head at a residential landlord in Miami
Today: Renewal dates live with the agent who signed the lease. When that agent leaves, the renewal is missed.
After: Each lease has an owner and a notice date the team lead sees a month ahead.
The desk
Where the record has to hold.
Illustration
The work
What we put in the org.
- 01The org matches the process, not a generic real-estate demo
- 02Integrations only where a second system must stay the source
- 03Rescue if a previous partner left a half-built org
The first weeks
From the brief to one process in production.
Day 1
Send the situation
One brief. Someone who can say no replies within 24 hours.
Week 1
We read your org
Lead sources, listings, the broker book and the handover file. Nothing changes until you agree what changes.
End of the read
A written assessment
What to fix first, or the reason this is not the work.
Build week 1
The first named process
Inquiry, viewing booking or handover, on the record, with a fixed price for the week.
Go-live
One process in production
A person on the exceptions. Then we stay.
What changed · Regional property team
Follow-up lives in the org, not a personal inbox.
Slack · the desks
Where the handoffs break.
Dubai recorded 215,736 property deals in 2025, and 69% were off-plan. An off-plan buyer passes through six desks over years, and every handoff is a place to lose the history.
Slack · use cases
The ten we would look at first.
Each one is a card in the Slack use-case library, with what happens today and how it runs in Slack with Salesforce. Filter by Real estate there and send us the ones that fit.
Slack use case
Portal lead concierge
Property Finder, Bayut and Dubizzle leads wait in inboxes.
Slack use case
Viewing booking
Viewings are arranged by phone tag.
Slack use case
Live inventory answers
Brokers ask “is 1204 free?” in WhatsApp groups.
Slack use case
Broker lead registration
Two brokers claim the same buyer.
Slack use case
Discount and payment-plan desk
Discounts promised on WhatsApp are found after the SPA.
Slack use case
Listing permit check
Ads go live without a valid Trakheesi number.
Slack use case
Deal channel to SPA and Oqood
Buyer details are retyped three times.
Slack use case
Installment collections
Reminders are sent by hand.
Slack use case
Construction updates to buyers
Buyers call to ask about handover.
Slack use case
Handover and snagging
Appointments and snags tracked in spreadsheets.
Apps we host
Software we run for you.
Apps we brand, host in the region and run, with prices on each page in AED and SAR.
Mindcat Inbox
Brokerages and off-plan sales teams from JVC to north Riyadh. Bayut, Property Finder and Aqar leads in one WhatsApp inbox with an owner, launch broadcasts with Meta-approved templates, and reports on who answered.
Mindcat Sign
Brokerages and property managers in Dubai and Abu Dhabi. Renewals and addenda go to tenant, landlord and broker in order, each signs on a phone in Arabic or English, and the signed PDF is ready for Ejari.
Mindcat Maintain
Property managers and owners’ associations in Dubai and Riyadh. Every tenant complaint and every chiller and lift service on one record per building, ready for the owners’ meeting.
Mindcat Projects
Developers’ project teams in Business Bay and Riyadh. A free read-only view of each contractor’s programme and status, instead of chasing weekly PDFs.
Mindcat Vault
Brokerages and property managers in Dubai and Riyadh. Tenancy contracts, Ejari certificates, title deeds, NOCs and cheque copies in one file per property, searchable in Arabic, with lease end dates on the dashboard.
Mindcat Analytics
Developers running off-plan launches in north Riyadh, Jeddah and Dubai Hills. Snapchat and TikTok ads, register-interest and WhatsApp clicks, and the King Fahd Road billboard QR counted by campaign, in Arabic.
Mindcat Stays
Owners with hotel apartment buildings in Dubai and Riyadh. Every building in one copy, a dashboard with tonight’s arrivals and the month’s revenue for each, and each manager limited to their own building.
Mindcat Lease
Developers and family offices that keep and lease what they build, in Dubai and Riyadh. Leases with their cheque or Ejar payment schedules, renewals sorted by notice date, and VAT on commercial rent, with data in the UAE or KSA.
Field notes.
Engagements we can describe. Named only where the client said yes.
The brief · two taps and an email
We work in real estate and right now, leads go cold before anyone replies.