The short answer
Most UAE firms asking what Salesforce or an AI agent costs get a range so wide it cannot be budgeted. Here are our real prices. Every price below is in AED or SAR, excludes UAE or Saudi VAT unless it says otherwise, and was current on 13 October 2026.
- The assessment is free. We read the org or the process and send a written note.
- The first build week is a fixed AED/SAR 14,900 (about USD 4,050). It is credited in full if you sign the build within 60 days.
- After week one, work is AED/SAR 900 an hour, or 10 hours for AED/SAR 8,100, or a fixed price for a named piece once it is scoped in writing.
- Someone to run it after go-live costs AED/SAR 6,900 a month for 8 hours, 15,900 for 20 hours, or 30,900 for 40 hours.
Salesforce licences, Agentforce usage and WhatsApp message fees are paid on top, to Salesforce and Meta. They are set out in the second table, with sources.
What Mindcat charges
| What | Price | Terms |
|---|---|---|
| Assessment | Free | A short read of the org or the process and a written note. No charge, and no obligation to go further. |
| First build week | AED/SAR 14,900, fixed | About USD 4,050. Credited in full if you sign the build within 60 days. The written scope and date come at the end of the week. |
| Build after week one | AED/SAR 900 an hour | Or 10 hours for AED/SAR 8,100, or a fixed price as a ceiling for a named piece (configuration, a migration slice, one agent process). We do not fix-price an org we have not read. |
| Run plan: Run 8 | AED/SAR 6,900 a month | 8 hours a month. Change requests with a date, release checks, a weekly review of errors and agent transcripts, a written monthly note. |
| Run plan: Run 20 | AED/SAR 15,900 a month | 20 hours a month, same scope. Unused hours roll over for one month. |
| Run plan: Run 40 | AED/SAR 30,900 a month | 40 hours a month, same scope. Three months to start, then monthly, cancel by email with 30 days’ notice. |
| Hosted business apps | Quick start AED/SAR 2,500, fixed | For the smallest size on the shared plan of most of our 19 apps. Larger sizes are set up with you, from AED/SAR 2,900. |
Two things are not on this list on purpose. A rescue of a stuck org starts with a one-week read, and we will not put a price on rebuilding work we have not read. A programme with no named first process does not get a fixed price either, because nobody can price it honestly.
The full detail of the Run plan is on what you get, the fixed-price rules are on fixed pricing, and the free read is on the assessment.
What you pay Salesforce and Meta
These are list prices from the vendors, read on the dates shown. AED figures are our conversion at the 3.6725 peg, not vendor quotes. Your Salesforce account executive sets your actual price, and existing customers on older editions can pay different numbers.
| What | List price | Notes |
|---|---|---|
| Salesforce Sales Starter Suite | USD 25 per user a month (about AED 92) | Billed monthly or annually. Read 30 September 2026. |
| Salesforce Pro Suite | USD 100 per user a month (about AED 367) | Billed annually. |
| Salesforce Core | USD 195 per user a month (about AED 716) | One of the editions launched 3 September 2026. Billed annually. |
| Salesforce Advanced | USD 395 per user a month (about AED 1,451) | Billed annually. |
| Salesforce Max | USD 550 per user a month (about AED 2,020) | Billed annually. |
| Agentforce usage | USD 500 per 100,000 Flex Credits | A standard agent action is 20 credits, about USD 0.10. Rate card of 31 August 2026. |
| WhatsApp, UAE numbers | USD 0.0576 a marketing message, USD 0.0157 a utility or service message | Meta rates from 1 October 2026. The first 1,000 service replies a month on each number are free; Meta charges from the 1,001st. |
Sources: Salesforce Sales pricing, Agentforce pricing, Salesforce Help on Flex Credits, and Meta WhatsApp pricing. For the arithmetic behind Agentforce, read Agentforce pricing after Dreamforce. To price your own WhatsApp volume, use the WhatsApp cost calculator. Which seats you actually need is covered in the licensing guide.
What moves the total
Two projects with the same licences can differ several times over in build cost. These are the things that move it, in the order we usually see them:
- How many systems the work reads and writes. Salesforce on its own is quick. Salesforce plus an ERP, a property portal, a core banking system and WhatsApp is where the hours go.
- The state of the data. Duplicates, missing owners and half-migrated records cost more to fix than the configuration that sits on them.
- Arabic and English. Templates, agent answers and tests in both languages, often in the same thread, take real time to get right.
- Where the data must stay. Onshore UAE, DIFC and ADGM each have their own data protection law, and banking and health data have sector rules. Mapping the data flow is part of the build.
- How many processes at once. One named process, live and reviewed, costs less and lands sooner than a programme of five.
- Who runs it afterwards. An agent needs someone reading its transcripts every week. Budget for that from the start, with your own team or a Run plan.
How long each of these adds is covered in how long a Salesforce implementation takes.
Comparing quotes
When you hold two or three proposals, put them on the same lines before you compare totals:
- The build, the licences, the integration fees, the support fee and the change-request rate, each on its own line.
- Who is on the team that builds, where they sit, and whether they are the people who sold the work.
- What happens to the price if the process changes halfway. Ours stops and re-prices in writing.
- What the first 90 days after go-live include, and what they cost.
- For an AI agent, the run cost as volume grows: model or Flex Credit usage, message fees, and the hours to review transcripts.
For the questions that separate partners beyond price, see how to choose a Salesforce partner and choosing an AI implementation partner in the UAE.