A developer’s call centre in the evening: agents with headsets at desks, monitors with soft charts and phones, the Dubai skyline through a large window.

Real estate CRM · leads and call centre

Your launch ads bring 900 enquiries. Nobody knows who called back.

Leads come from Property Finder, Bayut, Meta ads, roadshows, brokers, WhatsApp and the call centre, and each lands somewhere different. We set up Salesforce so every enquiry becomes one buyer record with a source, an owner and a reply, and the site visit is booked on it.

Salesforce consulting partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks

The problem

Where a launch loses its leads.

The process map

One enquiry, from the ad to the show apartment.

A Meta ad enquiry for a 2-bed in Tower B, sent on a Thursday night.

  1. 01BuyerFills the ad formName, phone, unit type and budget, with the campaign and ad kept on the lead.On: Meta lead form
  2. 02CRMMerges and routesMatches an older Property Finder enquiry, keeps both sources and routes to the Tower B team by rota.On: Salesforce lead
  3. 03AI agentReplies in minutesAnswers on the company WhatsApp number, asks budget and timing, and offers two visit slots.On: WhatsApp Business Platform
  4. 04Sales consultantClaims it in SlackSees the lead post in the team channel and claims it with one click.On: Slack
  5. 05Call centreCalls if no replyAn outbound list picks up every lead with no answer after an hour. The call and its outcome land on the record.On: Call centre console
  6. 06BuyerVisits on SaturdayThe visit, the consultant and the show apartment are on the record, and the reminder goes the day before.On: Salesforce event
Who does what, and on which screen. Your steps and names replace ours during setup.

The screens

The lead, the claim and the call list.

Drawn by us with invented buyers to show the setup. Your screens follow your process.

  • Illustration, sample data

    Salesforce · Lead

    Record

    Rania K. · 2-bed, Tower B

    Two sources merged: Meta ad and Property Finder

    1. ✓ New
    2. ✓ Contacted
    3. ✓ Qualified
    4. Visit
    5. Booking

    Details

    Owner
    Omar S.
    First reply
    6 min, AI agent
    Campaign
    Tower B launch, Meta
    Budget
    AED 1.8M to 2.2M
    Finance
    Mortgage, pre-approved
    Visit
    Sat 11:00, show apartment

    Sales consultant

    One record per buyer, with every source and the first reply time on it.

  • Illustration, sample data

    Slack · #tower-b-leads

    #tower-b-leads

    • LeadsApp22:41

      New lead: Rania K., 2-bed, AED 1.8M to 2.2M, mortgage. Source: Meta ad, also Property Finder in August.

      ClaimReassign

    • Omar S.22:43

      Claimed. AI agent already offered Saturday slots.

    Sales team

    Leads post to the team channel. The first to claim owns it, and the claim is written back to Salesforce.

  • Illustration, sample data

    Salesforce · Call list

    Record

    No reply after 1 hour

    Outbound list, call centre

    BuyerSourceWaitingOutcome
    Hassan M.Bayut1 h 20Visit booked
    Priya N.Roadshow2 h 05Call back 18:00
    Daniel F.Website1 h 10No answer

    Call centre agent

    The call centre works the leads nobody answered, and each call outcome lands on the buyer record.

Every use case

Every lead use case we set up.

Pick the ones you need. Most teams start with three or four.

Before and after

What changes for the team.

  • Example

    Sales director at a Dubai developer launching a 300-unit tower

    Today: Launch week brings enquiries from six places. The team spends Sunday merging spreadsheets and calling the same buyers twice.

    After: Every enquiry lands on one record with an owner. The Sunday report shows who replied and which source booked visits.

  • Example

    Call centre lead at a Riyadh developer

    Today: Agents call from a sheet and ask buyers to repeat what they told the website chat.

    After: The record opens on the call with the chat, the visit and the source on it. The outcome is logged before the next call.

Examples of the work, not client stories.

FAQ

What teams ask first.

Can Salesforce receive Property Finder and Bayut leads?
Yes, through each portal’s lead feed or API where it offers one, or by reading the lead emails. We test the feed on a low-volume listing first, because each portal’s terms and fields differ.
Does the AI agent replace the call centre?
No. It answers at night and on the first message, then hands the buyer to a person. The call centre works the leads nobody answered.
Which call centre system do you connect?
Salesforce Service Cloud Voice, or the system you already use where it has a Salesforce connector. We read what you have first.

The brief · one email

Tell us how this stage runs today.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.