Will buyers know they are talking to an AI?

Yes. The first message says so, and the buyer can ask for a person at any time. We set it up that way on every build.

Does it work with our CRM?

It reads and writes the lead in the CRM you already use, through access you approve. If there is no CRM yet, we tell you what the smallest one looks like.

Can it call leads by phone?

Voice is possible, and we test it on your own calls first. Most teams start on WhatsApp, where the buyer already writes.

A lead qualifier with a headset at a Dubai brokerage in the evening, a queue of new enquiries on the laptop and chat bubbles on a phone, the words Lead qualifier on a whiteboard.

AI co-workers · Real estate · Front office

Portal leads wait while your agents are in viewings. An AI co-worker for your lead qualifiers.

For brokerages and developer call centres in Dubai, Abu Dhabi and Riyadh. The co-worker sends the first reply on WhatsApp, asks your qualifying questions, books the viewing and writes what it learned on the lead in your CRM. Your qualifier takes the hot calls and the ones that need a person.

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Founded 2022 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks

The desk today

What the desk does by hand.

Job titles in UAE and Saudi ads: Lead qualifier, Telesales executive, Call centre agent, SDR.

Who does what

The co-worker takes the checking and chasing. The person keeps the decisions.

The co-worker takes

Your person keeps

First reply on WhatsApp, in Arabic or English, from your company number: The call with a serious buyer
Your qualifying questions, with the answers written as fields on the lead: Which leads are worth an agent’s evening
Duplicate check against the CRM before anyone calls: Complaints and anything that needs judgement
Viewing slots offered from the agent’s calendar: The routing rules themselves
A routing note: why this lead goes to this agent

Set during the build week. Anything the co-worker may never do is written down before it runs.

Get the written assessment

A day on the desk

One day, with the co-worker beside them.

09:00
Overnight leads already answered
Each has its answers on the record and a suggested agent.
09:15
Qualifier reviews the hot list
Calls the cash buyers first.
13:00
Lunch-hour leads get a reply
Viewings offered from the calendar; the agent confirms.
18:30
Hand-off to the evening
Unclear leads wait for a person, with the chat attached.

An example day. Times show the order of work, not promised reply times.

The systems

Works in the tools the desk already uses.

Through access you approve. Government portals stay with your officers and their own logins.

Examples

What changes for the team.

Example
Team leader at a 60-agent brokerage in Business Bay
Today: Weekend portal leads wait until Monday, and agents fight over who saw them first.
After: Every lead gets a first reply and a routing note. The team leader checks the hot list on Saturday morning.
Real estate teams
Example
Call centre lead at a mid-size developer in Riyadh
Today: Launch ads bring hundreds of WhatsApp messages in one evening.
After: The co-worker answers the project questions in Arabic and books gallery visits. The team calls the buyers who ask about payment plans.
Real estate teams

Examples of the work, not client stories.

Around this desk

Where the work comes from, and where it goes.

FAQ

What teams ask first.

Will buyers know they are talking to an AI?: Yes. The first message says so, and the buyer can ask for a person at any time. We set it up that way on every build.
Does it work with our CRM?: It reads and writes the lead in the CRM you already use, through access you approve. If there is no CRM yet, we tell you what the smallest one looks like.
Can it call leads by phone?: Voice is possible, and we test it on your own calls first. Most teams start on WhatsApp, where the buyer already writes.

The brief · one email

Tell us how this desk runs today.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.