Salesforce MVP Hall of Fame · Salesforce consulting partner since 2010 · Chief Executive Officer

See the org the way the business actually runs.

One customer view, a named process, and a partner who will say no if the problem is not an org problem. Salesforce consulting partner since 2010.

Salesforce consulting partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE, India and US desks

The week

What is actually broken.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.

Before and after

The board pack, and the record.

Today

After the work

The board pack is rebuilt by hand every month
KPIs read from the records teams already use
A pilot that never left the sandbox
A written call on the pilot within a week
Three versions of the same customer
One customer profile once duplicates are gone

The work

What changes in the org.

The assessment is free: a short read of the org and a written note. If you go ahead, the first build week is a fixed AED/SAR 14,900 (about USD 4,050), credited in full when you sign the build within 60 days.

What changed · Regional bank, UAE

Journeys ran on the same customer profile the branch used, so a customer who had just taken a product stopped getting the generic offer.

Regional bank, UAE case study

Use cases

What CEOs bring us.

  • Example

    CEO of a Dubai brokerage

    Today: Pipeline is reported from WhatsApp screenshots.

    After: Pipeline sits on opportunities and the weekly view comes from the org.

    See how it works
  • Example

    CEO of a US insurance agency

    Today: Buying a book of business from a retiring agent.

    After: The book is migrated into the org with owners on every account.

    See how it works
  • Example

    Managing director at a Riyadh holding group

    Today: A transformation programme stalled after a year.

    After: One week to read it, then finish, cut, or rebuild.

    See how it works
Examples of the work, not case studies. Roles and cities are typical of the desks we see.

Decisions · Slack with Salesforce

See it and decide it without chasing people.

Approvals sit in WhatsApp, status sits in email, and the number sits in a spreadsheet. We set up Slack with Salesforce so what needs you arrives in one place, with the record attached.

Apps we host

Software we run for you.

Mindcat Dispatch live map of Dubai with customer pins and a list of eight online drivers with their vans.
Real screen, sample data

Mindcat Dispatch

If you run your own delivery fleet: one board for every order, driver and cash payment, hosted in the region and set up for you.

Order boardLive mapCash per driver
Mindcat Inbox WhatsApp CRM: a Dubai Marina lead from Bayut in the shared inbox, the agent’s replies, a private note on the permit and Madmoun QR, and the lead’s Trakheesi permit in the side panel.
Real screen, sample data

Mindcat Inbox

If your sales run on WhatsApp: every lead on the company number with an owner, so the clients stay when an agent leaves.

Shared WhatsApp inboxPermit and cash flagsAgent reports
Mindcat Sign send screen: a tenancy addendum going to a tenant, a landlord and a broker in order, each with an email address.
Real screen, sample data

Mindcat Sign

If your team still prints, signs and scans: leases, offers and contracts signed on a phone, hosted in the region and set up for you.

Signing orderArabic signing pageAudit log
Mindcat Maintain work-order calendar for a week in October 2026 with chiller, lift and villa AC jobs coloured by priority.
Real screen, sample data

Mindcat Maintain

If you run maintenance for towers in Dubai or compounds in Riyadh, every summer AC complaint, AMC visit and technician on one system, in Arabic and English, hosted in the UAE or the Kingdom and set up for you.

Work ordersChiller and lift PPMTechnician phones
Mindcat Projects Gantt chart for an invented DIFC office fit-out, with Civil Defence approval, DEWA load NOC, construction tasks and handover milestones from September to December 2026.
Real screen, sample data

Mindcat Projects

If you run fit-out or MEP jobs in Dubai or Riyadh, every job’s programme and status in one system your client can watch, set up for you and hosted in the region.

Gantt per jobStatus across jobsFree client view
Mindcat Vault dashboard listing sample documents expiring in the next 90 days: an NOC for Villa 22, a trade licence, a tenancy contract for Villa 14 JVC, a Saudi commercial registration and a visa record.
Real screen, sample data

Mindcat Vault

If your office runs on paper: every licence, ID and contract searchable in Arabic, with a reminder before it expires.

Arabic search on scansExpiry remindersFiles by client
Mindcat Desk ticketing system: open tickets for a Dubai facilities team and a Riyadh IT desk, in English and Arabic, sorted by SLA escalation time.
Real screen, sample data

Mindcat Desk

If your team owes customers or staff a response time: every request with a number, an owner and a deadline, in Arabic or English, hosted in the region.

SLA clocksEmail, phone, portalArabic help centre
Mindcat Screens layout designer with a Deira grill menu board in English and Arabic: Mixed Grill, Shish Taouk, Lamb Kofta, Chicken Mandi and Lamb Kabsa at AED prices.
Real screen, sample data

Mindcat Screens

If your brand lives on screens from Deira to Olaya: one place to change them in Arabic and English, from the Ramadan menu to the Eid campaign, hosted in the UAE or the Kingdom.

Menu boardsRamadan and prayer schedulesProof of play
Mindcat Learn on three phones: a site induction in Hindi, a quiz on the midday break, and the same induction in Arabic, right to left.
Real screen, sample data

Mindcat Learn

If your people learn the job from a binder and a toolbox talk: training on their phones in their language, with proof by site, hosted in the region and set up for you.

Courses in their languageQuiz and certificateStatus by site
Mindcat Bookings day view for a sample Dubai clinic: one column each for four practitioners with dental, physiotherapy and dermatology visits and the 13:00 break.
Real screen, sample data

Mindcat Bookings

If your clinic or salon books by phone and WhatsApp: patients pick a free slot themselves, in Arabic or English, hosted in the region and set up for you.

Booking page in ArabicDay view per doctorFriday and Ramadan hours
Mindcat Surveys results for a sample visitor survey: a bar chart of answers from four service centres, Olaya and Al Malaz in Riyadh, Al Rawdah in Jeddah and Al Khobar.
Real screen, sample data

Mindcat Surveys

If your organisation answers for satisfaction: every branch scored from the answers people give on their phone, in Arabic or English, hosted in the region.

Results per branchArabic survey pagesQR at the counter
Mindcat Analytics overview for a sample Riyadh housing launch site: visitors, visits, views, bounce rate and visit duration for the last 30 days, with a daily bar chart.
Real screen, sample data

Mindcat Analytics

If you spend on Snapchat and Google in Riyadh or Dubai but can’t say which brought the buyer: website analytics with your data in the UAE or KSA, set up and run for you.

Campaigns and sourcesWhatsApp and form clicksData in the UAE or KSA
Mindcat Accounts ZATCA Integration Log for a sample Riyadh distributor: eleven invoices cleared, one walk-in sale reported and one credit note rejected.
Real screen, sample data

Mindcat Accounts

If your Saudi company must clear invoices with ZATCA and your Dubai company keeps its own books: one accounting system for both, hosted in the region and set up for you.

ZATCA clearanceUAE and Saudi VATStock and POS

The brief · two taps and an email

We work in real estate and right now, leads go cold before anyone replies.

Industry
Problem

Brief: Real estate. Leads from portals and WhatsApp. Follow-up has no owner. An agent on a named process. A reviewer on the exceptions.