Salesforce MVP Hall of Fame (Shivanath Devinarayanan) · Founded 2022
Reply intent in sales email
Interested, objection, not now, referral, unsubscribe. Every reply sorted before a rep opens it.
Founded 2022 · Founder in the Salesforce MVP Hall of Fame · Dubai HQ · Kochi studio
- 01Models · Claude, Gemini, OpenAI, Bedrock
- 02Agentic systems · Agentforce, CrewAI, ADK, A2A
- 03Agentic memory · Neo4j, Cognee, IndyKite
- 04Automation and voice · n8n, Retell
- 05Deployment and governance · identity, evals, policy, audit
The stack
How we would assemble it.
The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.
The decision
The decision, drawn.
Choice intent (interested, objection, not now, referral, unsubscribe) on every reply
Jev · Choice
What does this reply want?
- interested
- objection
- not now
- referral
- unsubscribe
- other
Not this quarter. Ping me in January, and loop in Priya on procurement.
- not now0.71
- referral0.24
- interested0.04
- other0.01
The flow
One reply, sorted before a rep opens it.
Arrives
A reply lands on the contact
Logged against the prospect in Sales Cloud.
Jev decides
What the reply wants
Interested, objection, not now, referral, unsubscribe or other.
Above the line
The follow-up is drafted
Claude or OpenAI drafts the next message for that kind of reply. The rep sees it in Slack.
Below the line
The rep reads it first
Mixed replies, like "not now, but talk to Priya", wait for a person.
The job
What has to be true.
Act at 0.90 confidence or higher. Below that, a person or a larger model.
The figure
Builder's figure. Not reproduced by us.
Thousands of outreach messages in 40s for <$0.20
apimodels.app/jev-use-casesWrite your house rules into the request. When rules were left out, Jev got 5 of 24 right with high confidence (Huryn). Validate thresholds on labelled samples.
Who runs it
Who would run this, and what changes.
Example
SDR manager, Dubai software reseller
Today: Five reps share a sequence inbox. Interested replies sit between out-of-office notes until someone reads them all.
After: Interested replies reach the top. Not-now replies get a dated follow-up drafted for the rep.
Sales CloudExample
Head of sales, Jeddah industrial supplier
Today: Procurement replies "send this to my colleague" and the new name gets lost in the thread.
After: Referrals are sorted as referrals. The rep sees the new contact before the thread goes cold.
Manufacturing and supply chain
The brief
Name the decision your team makes a thousand times a day.
We read the process and write down where Jev fits, where it does not, and where the line sits.