Salesforce Partner Selection Criteria Checklist

Your comprehensive guide to evaluating and selecting the right Salesforce implementation partner with essential criteria, industry-specific considerations, and evaluation frameworks

Mindcat Research Team
January 27, 2025
12 min read

Selecting the right Salesforce partner is crucial for implementation success. This comprehensive checklist helps you evaluate potential partners based on industry best practices and proven selection criteria.

Key Insight

Top-performing Salesforce partners average 3.2 certifications per staff member and maintain dedicated Centers of Excellence for continuous improvement.

Must-Have Criteria

Certifications & Technical Expertise

  • Minimum certification ratio: At least 2.5 certifications per technical staff member (industry average is 3.2 for top performers)
  • Required certifications: Platform Developer I/II, Administrator, Advanced Administrator, Sales/Service Cloud Consultant
  • Architect-level expertise: At least one certified Technical Architect or Application Architect on staff
  • Current certifications: All certifications must be current and maintained (check on Salesforce Trailhead)

Implementation Methodology

  • Documented methodology: Clear, repeatable implementation process (Agile, Waterfall, or Hybrid)
  • Discovery phase: Structured requirements gathering and business process mapping
  • Change management: Formal approach to user adoption and training
  • Testing protocols: Comprehensive UAT, integration, and performance testing plans

Experience & Track Record

  • Implementation history: Minimum 50 successful Salesforce implementations
  • Client references: At least 3 referenceable clients in similar industries/size
  • Success metrics: Demonstrated ROI and business outcomes from past projects
  • Case studies: Detailed case studies showing problem-solving capabilities

Support & Partnership Model

  • Post-implementation support: Defined SLAs and support tiers
  • Knowledge transfer: Formal documentation and training programs
  • Escalation process: Clear escalation paths to senior resources
  • Salesforce relationship: Active partner status with Salesforce

Nice-to-Have Criteria

Advanced Capabilities

  • Center of Excellence: Dedicated innovation team for emerging Salesforce features
  • AI/Einstein expertise: Experience with Salesforce AI and predictive analytics
  • Industry accelerators: Pre-built solutions for your specific industry
  • DevOps capabilities: CI/CD pipelines and automated testing frameworks

Partnership Benefits

  • Offshore capabilities: Cost-effective delivery models with quality controls
  • Strategic advisory: Business transformation consulting beyond technical implementation
  • Ecosystem expertise: Experience with complementary technologies (MuleSoft, Tableau, Slack)
  • Innovation workshops: Regular sessions on new Salesforce features and best practices

Industry-Specific Considerations

Financial Services

  • Financial Services Cloud expertise
  • Compliance knowledge (SOX, GDPR, PCI-DSS)
  • Integration with banking systems
  • Data encryption and security expertise

Healthcare

  • Health Cloud implementation experience
  • HIPAA compliance expertise
  • EHR/EMR integration capabilities
  • Patient portal experience

Manufacturing

  • Manufacturing Cloud knowledge
  • CPQ (Configure, Price, Quote) expertise
  • ERP integration experience
  • Supply chain visibility solutions

Retail

  • Commerce Cloud integration
  • Omnichannel experience design
  • Loyalty program implementation
  • POS system integration

Partner Evaluation Process

  1. 1

    Initial Screening

    Review certifications, partner status, and basic qualifications

  2. 2

    RFP/RFI Process

    Request detailed proposals addressing your specific requirements

  3. 3

    Technical Assessment

    Evaluate technical capabilities through demos and proof of concepts

  4. 4

    Reference Checks

    Contact at least 3 references to verify claims and performance

  5. 5

    Cultural Fit Assessment

    Ensure alignment with your company values and working style

  6. 6

    Contract Negotiation

    Define clear deliverables, timelines, and success metrics

Red Flags to Watch For

  • Unwillingness to provide specific client references or case studies
  • Lack of certified professionals or outdated certifications
  • No clear methodology or project management approach
  • Unrealistic timelines or promises of "quick fixes"
  • High staff turnover or reliance on contractors
  • Pushing unnecessary products or overly complex solutions
  • No post-implementation support plan or knowledge transfer process

Next Steps

Ready to find your ideal Salesforce partner? Here's how to get started:

  1. Use this checklist to create your evaluation criteria
  2. Identify 3-5 potential partners that meet your must-have criteria
  3. Conduct thorough evaluations using the process outlined above
  4. Make your selection based on technical fit, cultural alignment, and proven success

Remember: The right partner acts as an extension of your team, bringing expertise, best practices, and a commitment to your success.

Downloadable Resources

Partner Selection Checklist PDF

Comprehensive partner selection checklist with evaluation templates and scoring guidelines

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